Attach first
AI brand context, download MD
Voice, logo, colour, type, icons, imagery and photography, with the image and icon prompts.
Contega brand system · V1.1
Commercial risk,
clearly understood.
A living identity for a modern risk advisory. Human judgement, deep experience and smarter tools, brought together with clarity.
Who we are
Risk advice built around the business.
Contega is a modern risk advisory that combines deep expertise, genuine human attention and intelligent technology to help businesses understand risk and make better decisions.
Senior, intelligent and contemporary.
Never traditional.
What that means in practice
We are senior in experience, boutique in attention and modern in how we work. We listen closely, use data intelligently and turn complexity into clear, practical advice.
Client-centred
We listen first, understand properly and respect the client’s time. Every recommendation begins with the business, not the policy.Advisory-led
Experienced judgement turns complexity into clear choices. Insurance is one part of the solution, not the starting point.Technology-enabled
Data and intelligent tools sharpen insight and decisions without replacing genuine human attention.
How we show up
These traits guide the way Contega behaves, communicates and advises.
- Quiet confidence
- Assured and prepared, without needing to make noise.
- Human and empathetic
- We listen first, understand properly and respect people’s time.
- Modern in thought
- We embrace data and technology without becoming cold or platform-led.
- Authentic and direct
- No pretence, unnecessary performance or traditional brokerage theatre.
- Boutique in attention
- Personal in care and standards, with the expertise and ambition to grow.
Foundation
Understand to protect, together.
Contega looks beyond insurance to understand each business, uncover its risks and identify what matters most.
We listen closely, question carefully and build a clear picture before recommending a way forward.
- Human
- Genuinely interested in people and the businesses they have built.
- Experienced
- Deep expertise expressed with honesty, calm authority and quiet confidence.
- Modern
- Technology-enabled and boutique, without feeling like a platform or a traditional brokerage.
One approach, four stages
The same four stages everywhere, told at three depths: one line each on the homepage, each stage expanded on How we work, and the stage name above a sector headline on solutions pages. Stay alongside uses the Partnership shield icon.
Observe
We get to know your business in depth, and what it relies on.
Analyse
We examine the risks and work through what they mean for you.
Protect
We recommend a way forward and arrange insurance shaped around what matters.
Stay alongside
We stay close through claims and renewals, and adjust the program as your business changes.
Identity
The Modern Shield.
The letter C and a shield come together as one resolved mark: protection through partnership. The shield and the contega wordmark always share one colour in the standard logo.
Authoritative. Modern. Distinctive.
Pronounced con-TEG-a Hard “g”, with emphasis on “TEG”.
Primary logo
The preferred signature for most brand and digital applications. The shield and the contega wordmark share one colour: Clay. Use it on light and dark backgrounds, and Clay on Coffee when the logo needs to be contained.
Contained
Clay on Coffee, supplied with its background.
Light backgrounds
Clay. Preferred wherever possible.
Dark backgrounds
Clay, where contrast holds.
Black
Monochrome, where brand colour cannot be reproduced.
White
Reverse, for dark backgrounds or photography where Clay does not hold.
Risk Advisory lock-up
The secondary signature, for when the audience needs Contega’s service made explicit. The two-tone version, with “risk advisory” in Blue Grey, is the preferred expression wherever the descriptor stays clear: on light backgrounds at header size and larger, and at large sizes on dark. Otherwise use a one-colour version.
Preferred: two-tone
Clay and Blue Grey, at sizes where “risk advisory” reads comfortably.
Clay
One colour, for smaller sizes on light.
Clay on Coffee
Dark backgrounds and contained use.
White
Dark backgrounds and photography.
Grayscale
Black and grey, where brand colour cannot be reproduced.
Standalone shield
The most compact signature. Use it alone where the brand is already identifiable, or where the format calls for a compact mark: favicons, social avatars, app icons and profile images. Black and white are for single-colour reproduction; the square and circle contain the shield for avatars, tiles and social profiles. It can also be enlarged as a graphic device: in one colour, in three colours as on the capability statement covers, or as a tonal shield behind a Clay statement band (Brick at 13%, capped at the homepage size; text over it is large text only).
Clay, preferred
Black
White
Square
Circle
Approved colour pairings
Secondary applications. Each pairing is made for one background colour from the palette: use it only on that background, and only when the Clay logo is not the better choice. They are not alternative primary logos.
Clay on Coffee
Coffee backgrounds. Also the contained version of the primary logo.
Clay on Brick
Brick backgrounds and warm feature panels.
Warm Charcoal on Clay
Clay backgrounds, such as Clay bands on the web.
Warm Charcoal on Blue Grey
Blue Grey backgrounds.
Clay on Steel
Steel backgrounds, such as product and dashboard covers.
Clay on Olive
Olive backgrounds.
Clay on Warm Charcoal
Warm Charcoal backgrounds.
Brick on Stone
Stone backgrounds and printed stock in a similar tone.
Brick on Silver
Silver backgrounds.
Shield pairings for avatars, tiles and app icons, supplied as squares and circles.
Clay on Coffee
Clay on Brick
Clay on Steel
Warm Charcoal on Clay
Clear space
Keep a minimum clear space of X around the logo, where X is the size of the shield. Keep the area free from text, graphics and edges. The same rule applies to the Risk Advisory lock-up. For the contained shield, keep X on every side of a 3X shield.
Primary logo: X on every side, based on the shield.
Contained shield: X around a 3X mark, for favicons, avatars and app icons.
Risk Advisory lock-up: one colour, two-tone and grayscale share the same construction, with clear space measured from the shield.
Choosing a logo
There is no single minimum size. Choose the version by how far away it is read and how much room it has: step down from the lock-up to the wordmark when “risk advisory” stops reading comfortably, and to the shield only when Contega is already clear.
- Risk Advisory lock-up
- When the audience needs to know what Contega does and the descriptor reads comfortably at the viewing distance: desktop website headers, proposals, report covers, presentations and signage. “Large sizes” on dark means 240px wide or more, as in a website footer.
- Contega wordmark
- When “risk advisory” would no longer read comfortably: mobile headers, email signatures, small print, dense layouts and co-branded placements. A website may also use it in the desktop header (240px, compacting to 160px on scroll) when the Risk Advisory lock-up appears elsewhere on the page, usually the footer.
- Shield alone
- Only where the brand is already identified nearby, or the format needs a compact mark: favicons, social avatars, app icons and repeated slide footers.
Website header
Desktop: the two-tone Risk Advisory lock-up, at a height where the descriptor reads.
Mobile screen
Small screens: the contega wordmark. The descriptor would be too small to read.
Email signature
Your name
Your role
+61 X XXX XXX XXX
you@contega.com.au
contega.com.au
Part of the Cohabit Group, a risk intelligence company.
Confidentiality and privilege notice.
The contega wordmark, read at a glance in small type, with the Cohabit Group endorsement line. Use the supplied signature template.
Large format
Signage, banners and event walls: the two-tone Risk Advisory lock-up, read from a distance with room to spare, as in this site’s footer.
Group endorsement
Contega is part of the Cohabit Group. The endorsement tells clients who stands behind Contega without competing with the Contega identity. Contega always leads; the Cohabit Group follows, in one of two approved forms.
Endorsement line
Part of the Cohabit Group, a risk intelligence company.
Footers on every page, document back covers and email signatures. On screen, “Cohabit Group” links to cohabit.com.au.
Group band
A Cohabit Group company
Contega is the commercial risk advisory business within the Cohabit Group, a risk intelligence company built around clearer data, better decisions and smarter insurance outcomes.
Visit cohabit.com.auOnce per page, towards the end and before the contact section. On documents with little room, use the line with the logo instead.
Light backgrounds
Cobalt and navy, as supplied.
Dark backgrounds and photography
All white, so the Contega palette stays calm.
- Contega leads
- The Cohabit Group comes after the Contega brand and is always smaller. Never place it in a header, and never lock it up beside or above the Contega logo.
- Words as written
- Line: “Part of the Cohabit Group, a risk intelligence company.” Band: “A Cohabit Group company”, followed by the supplied sentence. Do not shorten, reword or add claims about the group.
- Supplied artwork only
- Use the Cohabit Group files as supplied: cobalt and navy on light backgrounds, all white on dark backgrounds and photography. Never recolour them into the Contega palette.
- Size and space
- In the band, keep the Cohabit logo well below the Contega logo’s size (no wider than about a third of the column). On documents, it can sit at small-text height above the line.
Brand iconography
Shield icons.
Built from the geometry of the shield, the shield icons are a distinctive brand device for considered moments. The set stays small on purpose: each design covers a family of related ideas, so the system can grow without a bespoke icon for every service or risk category.
Observe
Market analysis
Analyse
Risk review · Cyber risk
Protect
Liability
Partnership
Stay alongside · Connect
Monitor
Cyber risk
Advisory support
Claims support
Recover
Respond · Business interruption
Insight
Visibility · Confidence
How to use shield icons
These rules keep the set distinctive. Where a layout needs many icons, small icons or interface controls, use the functional icons in the UI system instead.
- For larger moments
- Presentations, reports, web content and service communications. Not navigation, controls, data or dashboards.
- Large enough to read
- Use them at a size where the fine linework stays visible, and sparingly: a few per page or spread, not a row of twenty.
- Always labelled
- Pair every icon with a text label. The icon supports the idea; the words carry it.
- One design, related ideas
- A single icon can carry more than one related concept. Reuse the set before asking for a new icon.
- The four stages
- Observe, Analyse and Protect carry their own stages; Partnership is the icon for Stay alongside. Use these four wherever the approach appears.
- Light surfaces, or the Dark Teal tile
- Use the icons on light surfaces, or on the Dark Teal tile as shown here. Never on Dark Charcoal or other dark surfaces, where the fine linework disappears.
Extending the set
First check whether an existing icon already carries the idea. If a new concept needs its own icon, start from this prompt with the shield icon artwork as the reference, then review the draft against the set for silhouette, central point, line weight and level of detail before it is added.
Download the shield icon setAI prompt: new shield icons
One concept, or two closely related ones. For example: supply chain risk.
Prompt
Using the supplied Contega Shield Icon as the exact structural reference, create an icon representing [CONCEPT]. Maintain the existing shield silhouette and central circular point. Use simple, precise linework derived from the shield geometry. Keep the design minimal, abstract and architectural, with a similar level of detail and visual weight to the existing icon set. Avoid literal symbols, pictograms, text, charts or unnecessary detail. The finished icon should feel intelligent, technical and consistent with the Contega identity.
A starting point for a draft, not an approved icon.
Colour
Warmth, clarity and range.
Coral creates energy. Clay carries the identity. A broad family of cool and warm greys gives digital products, reports and communications enough range without losing composure.
Primary palette
Start here. Clay carries the identity, Brick adds depth, Coral is the single accent, and Dark Charcoal and Light Silver are the canvases most pieces sit on.
- Brand · logoClay#C89578
- Brand · depthBrick#803A14
- AccentCoral#FF5A4F
- Dark canvasDark Charcoal#2C2D2C
- Light canvasLight Silver#F6F8F8
Extended palette
Supporting tones for environments, product surfaces, data and reports. Reach for them after the primary palette is in place. Larger blocks carry more of a layout; smaller blocks are accents within a family.
Blue greys
- PrimaryLight Silver#F6F8F8
- Mid Silver#E8EDEF
- Silver#BAC5CC
- Blue Grey#9DA7B8
- Steel#4B5F6C
- Dark Steel#3E515D
Green greys
- Stone#BCB9B0
- Mid Olive#939389
- Olive#686B61
- Teal#344244
- Dark Teal#212B2D
Brown greys
- PrimaryDark Charcoal#2C2D2C
- Warm Charcoal#30312F
- Coffee#46453F
- Brand
- Clay is the preferred logo colour. Brick adds depth and warmth. Clay may set small decorative text on light, eyebrows and card numerals only, always beside a larger heading: an accepted exception to contrast for text that is never needed to act.
- Accent
- Use Coral for focused emphasis, interaction and signals. It should punctuate rather than flood a layout.
- Supporting
- Blue, green and brown greys create distinct environments across web, dashboard, report and social applications.
Typography
Manuale and Inter.
Manuale brings editorial character and judgement. Inter keeps navigation, data and longer reading clear and practical. Both are free on Google Fonts: load them from there wherever possible, and use the font package for offline and print work.
A clearer view of risk changes the conversation.
Aa Bb Cc Dd Ee Ff Gg 0123456789
We listen closely, question carefully and build a clear picture before recommending a way forward.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz · 0123456789
- Display64 / 0.95
Commercial risk, clearly understood.
- Heading 144 / 1.00
Better visibility. Smarter decisions.
- Heading 232 / 1.08
The people behind the advice
- Body17 / 1.55
Plain language that respects the reader's intelligence.
- Label13 / 1.20
OBSERVE · ANALYSE · PROTECT
Brand imagery
Show what’s worth protecting.
Brand imagery extends the shield beyond the logo. Two treatments, the shield and the frame, each a reusable pattern: the form stays the same and the imagery inside it changes with the story.
Shield images
Photography contained within the shield, combining people, places or detail, or the shield as a fine outline. Use selectively, for strong and recognisable brand moments.
Colour only
The approved form with no photograph.
One image
A single photograph across the complete form.
Three images
One image per block, telling one story.
Outline only
A fine line graphic: the lightest expression.
Framed images
Photography within a rectangular frame that carries the curves and geometry of the shield. Suited to larger imagery and content-led layouts, in portrait or landscape.
Colour only
The frame in a palette colour.
One image
A single photograph across the frame.
Three images
One image per block, telling one story.
Landscape
The landscape frame follows the shield: a tall block beside two stacked blocks. Here, two blocks carry photographs and one stays in colour.
Changing the imagery
These are patterns, not fixed artworks. The same rules apply in Figma and code (BrandImage and ShieldOutline).
- Change the photographs, not the form
- The shield and frame geometry is fixed. Swap the images inside the blocks, and choose a new block colour from the palette when a block has no image.
- One image
- Choose a photograph with its subject away from the gaps, and set the focus (top, bottom, left, right or centre) so the important part stays in view.
- Three images
- One story in three parts: a person, their environment and a detail. Match the light, colour temperature and scale so the three read as one composition. Leave a block in colour rather than force in an unrelated image.
- Outline
- Keep it a fine line. Never fill it, thicken it or use it as an image mask. Cut-out subjects (a person or object with the background removed, in front of a shield shape) are approved case by case by the brand owner.
Photography
Observed, not staged.
Contega photography feels observational, intelligent and grounded in the real world. People are captured naturally, in conversation, working together or in their own business environments. Architecture, materials and technology add structure and context.
Advice in action
Conversation, listening and working through a problem together.
Clients and their worlds
The people, places and movement of the businesses we protect.
Technology and intelligence
Data and tools used in context, by people, not as abstract screens.
Structure and detail
Architecture, materials and light that support the story, never the only subject.
Favour
- Candid people in real business environments, unaware of the camera
- Natural movement, light and reflections
- Considered framing: interesting crops, negative space, foreground elements
- Restrained colour: warm amber and cream balanced by charcoal, slate and cool neutrals
Avoid
- Posed boardroom meetings, handshakes and looks to camera (leader and adviser profiles may look to camera)
- Generic corporate stock and overly polished offices
- Obvious insurance imagery
- Strong orange or yellow colour casts
How to use it
- Choose the subject and where the image will sit (page header, shield, frame block, report cover).
- Attach approved Contega photography from this page as references.
- Write the subject into the prompt and generate several options.
- Review each result before use: believable people and hands, a relevant business context, composition that suits the placement, and restrained colour.
- Confirm the image is cleared for publication, whether stock or generated, before it goes on a public page.
The prompt is a starting point for art direction. A generated image is not approved until it has been reviewed.
AI prompt: new people photography
For example: a site manager and adviser walking a warehouse floor, early morning light.
Prompt
Using the supplied Contega photography as a visual reference, create a natural, editorial-style image for a contemporary commercial risk advisory brand. Photography should feel observational, intelligent and grounded in the real world, never staged or overly corporate. Capture candid moments, natural movement, considered architectural details or technology being used in context. Use warm neutral tones, natural light, soft reflections, subtle foreground blur and occasional motion blur to create depth. Keep the colour treatment restrained, with warm amber and cream tones balanced by charcoal, slate and cooler neutrals. Avoid strong orange or yellow colour casts. Composition should feel sophisticated and slightly unexpected, using interesting crops, negative space, foreground elements or architectural framing. People should feel unaware of the camera and should not pose or look directly at it. Avoid generic corporate stock photography, handshakes, posed boardroom meetings, exaggerated expressions, overly polished offices or obvious insurance imagery. Subject: [Describe the required scene, environment, people, technology or architectural detail.]
Voice
Calm enough to be trusted. Clear enough to act on.
Contega speaks like an experienced adviser sitting beside the client: direct, considered and human. Never distant. Never breathless.
Clear
Lead with what matters. Explain complexity without making the reader feel excluded.Considered
Make claims we can stand behind. Precision is more persuasive than volume.Human
Write person to person. Warmth comes through attention, not forced friendliness.Confident
Use active language and informed recommendations. Avoid swagger and absolutes.
Avoid
Leveraging innovative solutions to optimise your risk management outcomes.
Prefer
We help you see your risks clearly, then build protection around what matters most.
UI system
Digital tools with composure.
Generous space, decisive hierarchy and restrained interaction. Product surfaces can use the broader palette while keeping information clear and the interface calm.
Browse the working design system for tokens, components and patterns.
Explore the design systemActions
Advisory card
Property risk
Know what you’re protecting.
A clearer picture of assets, exposure and obligations.
Information
Note: Considered advice
A recommendation should always explain what has shaped it.
ObserveAnalyseProtectStay alongside
Functional icons
- Search
- Menu
- Next
- Complete
- Attention
- Filter
- Report
- Download
Lucide, 1.5px stroke
For navigation, controls, status, infographics, data and dashboards. Small, simple and repeatable: 16 to 24px, one colour, next to a label or with an accessible name. Find icons at lucide.dev, or see iconography in the design system.
Shield icons
Expressive, for larger moments
Brand assets for presentations, reports and web content, never interface controls. If an interface needs many small icons, use Lucide. See Brand iconography.
Motion
Considered movement. Every movement reveals, orients or confirms, using the motion tokens. Brand moments play once as they arrive; interface feedback is quick and quiet. Replay each example below.
We listen closely, question carefully and build a clear picture before recommending a way forward.
Statements land on the emphasis
The sentence rises in quickly and the Manuale italic words arrive a beat later. One statement per page, never running text.
Shield images come together
The blocks settle into place from slightly apart and the photograph eases back from a gentle zoom. Once per page at most.
Observe
We get to know your business in depth, and what it relies on.
Analyse
We examine the risks and work through what they mean for you.
Protect
We recommend a way forward and arrange insurance shaped around what matters.
Stay alongside
We stay close through claims and renewals, and adjust the program as your business changes.
The approach draws stage to stage
Each stage appears in turn, then the Clay connector draws to the next, within about 1.5 seconds, as on the website homepage. Used where the four stages are the point of the section.
Corporate
Advice shaped to the organisation.
Real estate
Advice shaped to the organisation.
Business insurance
Advice shaped to the organisation.
Sections settle in
Sections and card grids settle into place as they arrive (240ms), cards 60ms apart.
Hero images rotate
The one looping exception: a slow crossfade every 7 seconds, with a pause control in the lower-right block. Pauses off-screen; a still image with reduced motion.
Interface feedback
Lucide icons respond: the arrow leans forward on hover (160ms), the accordion turns as it opens (240ms), and a tick draws in to confirm (240ms). Try each one.
- Reveal, orient, confirm
- Every movement has one of these jobs. Nothing bounces or moves for attention, and only one thing loops: rotating hero images.
- The one exception: hero images
- A website hero frame may rotate its photographs: a slow crossfade (1400ms) every 7 seconds, with a pause control, pausing off-screen and showing a still image with reduced motion.
- One brand moment per view
- A statement landing on its emphasis, or a shield or frame image coming together. Not both on the same screen. Interface feedback can sit alongside.
- Once, on arrival
- Brand moments play the first time they scroll into view, then stay at rest. Content is complete and readable without them.
- Sections and card grids
- Settle in as they arrive (240ms), cards 60ms apart. The band itself never moves.
- Interface feedback
- Lucide icons respond quietly: the arrow leans forward on hover (160ms), the accordion turns as it opens (240ms), a tick draws in to confirm (240ms).
- Use the tokens
- 160ms for feedback, 240ms to reveal, 320ms for overlays and the closing beat of a brand moment. Brand moments finish within about 1.5 seconds.
- Respect reduced motion
- When someone asks their device for less motion, everything appears in its final state with no movement.
- Radius
- 0–16px
- Sharper for editorial surfaces, softer for interactive controls.
- Spacing
- 4px base
- A disciplined scale from 4 to 128 keeps rhythm consistent.
- Motion
- 160–320ms
- Quiet transitions should reveal, orient or confirm.
- Accessibility
- AA minimum
- Readable contrast, visible focus and useful language are brand behaviours.
Working with AI
Brief the need, not just the format.
Two files give any AI collaborator what it needs: the brand context explains how Contega thinks, speaks and looks, and the briefing guide explains how to turn a request into the right piece of work.
Attach second
AI briefing guide, download MD
Understand the need, test the format, sharpen the brief, then make it Contega.
How to use it
- Open the AI tool you normally use and attach the brand context and the briefing guide, plus any content, data or references for the job.
- Describe what you think you need in ordinary language. A formal brief is not required.
- Ask it to follow both files. It should clarify the purpose and audience, recommend a better format once if there is one, then start the work.
- Review the direction and the finished work. Correct assumptions, and review generated imagery and usage rights before anything is published.
A prompt to start with
For example: a slideshow from these notes to introduce Contega to a prospective client.
Prompt
You are helping shape and create work for Contega. Read both attached guides: use the brand context as the visual and verbal foundation, and follow the briefing guide to investigate the need before production. My request: [what I think I need] Source material: [content, links, data or files] Audience and context, if known: [who and where] Before making it, identify the business need and the change this work should create for its audience. Assess whether the format I've requested is the best fit. If there is a materially better option, recommend it briefly and explain why; otherwise proceed with my format. Ask only questions that would change the direction or quality of the result. When there is enough context, state your assumptions, sharpen the brief and start the work. Ground factual claims in the supplied material or cited sources. Keep the output recognisably Contega, and flag genuine gaps in the design system.
Fill in the source material and audience in your AI tool. The output is a draft until reviewed.
By task
The format decides which parts of the system to use.
- Copy, documents and decks
- Attach both files and use the starter prompt. The AI translates the system to the medium rather than forcing website components into a presentation or document.
- Photography
- Start from the photography prompt in Photography, write the subject and where the image will sit, and attach approved references.
- A new shield icon
- First check the existing set, then use the prompt in Brand iconography with an existing shield icon as the structural reference.
- Digital products and code
- Coding agents work from the design system: they read AGENTS.md, use only Contega components and tokens, and flag gaps rather than inventing styles.
Resources
Built to travel.
The same foundations can be used by product teams, Figma libraries and AI collaborators without translating the brand from scratch.
Logos
Logo set, download ZIP
The primary logo, Risk Advisory lock-up, shield and approved colour pairings in SVG, PNG and JPG, with the master artwork, logo guidelines and a quick reference, plus the Cohabit Group endorsement logos.
Typography
Fonts, download ZIP
Manuale and Inter variable fonts for offline and print work, the font guidelines and licence notes. On the web, load both from Google Fonts.
Iconography
Shield icons, download ZIP
The twelve V1 shield icons as SVG, for presentations, reports and web content.
Colour
Colour and tokens, download JSON
The primary and extended palette with type, spacing, radius and motion values, for digital products and Figma.
Email
Email signature, download ZIP
The editable HTML signature template, with the Cohabit Group endorsement line, and its logo asset.
Design system
Components and guidance
Work-in-progress Storybook: tokens, components, patterns and templates for digital products.
AI
AI brand context, download MD
Attach to any AI tool with the briefing guide: voice, logo, colour, type, icons, imagery and photography, with the image and icon prompts.
AI
AI briefing guide, download MD
How an AI collaborator should understand the need, test the format and make the work Contega.